Semiotics and LIIAR Analysis

Semiotics/LIIAR Analysis

Denotation: The object itself.

Connotations: The message/meaning behind the object/denotation.

LIIAR Analysis of the JOOP! Real Men Wear Pink Advert:

Language: This advert uses a sort of reverse psychology in order to get people in the target audience (late teen males to late 20s males) to buy the product; "Real Men Wear Pink" makes the targetted males want to be considered a 'real man' in the eye of the media and so they will go out a buy this JOOP! Homme aftershave.

Institution: JOOP!: The fact that the organisation is 'JOOP!' and is a large well-known company in the world of fragrances- in this case men's aftershave- plays a huge part in the target audience wanting to buy this product. The fact that JOOP! is large and well-know usually means that their products will be expensive, this suggests that the target males could think that their advertised slogan and opinion of 'real mean wear pink' is true making them want to buy it even more.

Ideology: In this advert the man in the picture has a healthy toned and muscular body, so basically the stereotyped body for the target audience and what every man wants to look like, this is used to make the audience want to buy the product because they will think that if they use this they will automatically look like this. The same can be said for the way the man has a woman draped over his back.

Audience: The text at the top of the ad appeals to the audience in the way that it tells young adult males that don't have this aftershave that they are not 'real men' and this will motivate them to buy the aftershave to  become one. The model targets the audience because at the age that is targeted a muscular, healthy body is what most men want, also if this is what is considered as a 'real' man's body it manipulates men that age into thinking that if they buy and wear this particular aftershave they will have a body like this, this is also why the model is such an important component to the advert.
This perfume is targeted at young adults because it is the age where males will be wanting to look attractive for women and look for women and if they would see an advert like this they will want to buy for it to help them with their search for girls.

Representation:The colour scheme of the advert is mostly pink, this suggests slight representations of love and romance (pink), it could however contrast this as we see the male is not interested at all so it is therefore not romantic . The male's body language in the picture shows us that by wearing this aftershave he gets a lot of girls, however by looking straight into the camera and the look he uses shows us that he isn't bothered by the beautiful girl hanging off his back suggesting that he just thinks that it is just another girl falling all over him. The position of the product is effective too, by positioning the aftershave bottle at the front right of the advert makes the product stand out. As a whole the advert is representing he time in the audiences life where they feel that they will need help to find the kind of women that this aftershave "attracts" so to speak.

Ollie Brown